Create a buyer persona for an individual named Javier Martinez with the followin

Create a buyer persona for an individual named Javier Martinez with the following information: Name: Javier Martinez Age: 30 years Marital Status: Divorced, no children Occupation: Foreman at La Unión Farm Income: Media Location: He lives in a rural area close to the farm., with access to land and grazing areas. Needs and Objectives: Looking for an affordable horse for transport within the farm and for agricultural tasks. Need a durable horse, low maintenance and easy to handle. challenges: Tight budget, Look for an economical option that offers good value for money. Limited experience with horses, You need clear advice on the purchase and care of the animal. Preferences: Affordable price, willing to consider used horses or less expensive breeds. Simple purchasing process, preferably with financing or installment payment options. Motivations: Efficiency at work: looking for a reliable horse to do your job more efficiently. Cost-benefit: Maximize your investment in a functional and economical horse. Information Channels: Local recommendations from colleagues, friends and family. Searching for information online and on social networks about horse prices and characteristics. Key messages: “Find the right horse for your job without breaking your budget.” “Economic options, Durable and easy to handle to make your daily life on the farm easier.” “Expert advice and flexible options to secure your purchase.” Incorporate these details into an attractive visual format that clearly represents Javier Martínez, including an illustration of a 30-year-old man in a rural setting, with elements that reflect their occupation and needs.

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