A group of six bags of peanut butter and chocolate

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To develop a concept design of packaging for a line of wafer bars in chocolate glaze with toffee-cream flavors and yogurt of the GRAND TOUR trademark in a package in the form of a metallized opaque plastic wrapper (Flowpack)
.
Under TM GRAND TOUR a wide range of products is produced in the category of confectionery
,
as well as meat
,
Fish
,
Milk
,
fruit and vegetable products of the middle price segment
.
Additional Information
Target audience:
A broad target audience with an average income: youth
,
active
,
energetic men and women of all ages
.
Sweet lovers
,
Quick snack
.
They buy products more often in chain supermarkets of the economy segment
,
They love everything bright
,
Positive
,
Standing out on the shelf
.
Innovators
.
They like to try new things
,
Unfamiliar Products
.
When choosing products on the shelf
,
they are more often guided by promotions and discounts
,
The attractiveness of the packaging
,
rather than the quality and usefulness of products
.
Prefer small packings and packages
,
All
,
What is convenient to take with you and quickly use
.
Love to travel
,
A new experience
,
Sport
,
cuisine of different nations
.
Responsive to the recommendations of opinion leaders
.
The development of packaging design includes a logo
,
which should harmoniously fit into the product concept
.
Наименование Grand Tour (The Great Journey ) It is associated with a wide range of taste experiences and is suitable for any product line with a wide range of flavors
,
Easily adaptable to fan packaging designs for any purpose (Delicious travels
,
Tastes of the peoples of the world
,
Convenient packing on the road
,
traveling on various transport and much more)
Packaging design may include graphic elements
,
Illustrations
,
supporting the idea of the brand and the author of the design
.
Our bar should stand out on the shelf among competitors precisely by its design
.
The food zone should be pronounced (the visual of the product itself)
,
The logo is clearly traced
,
Readable
.
Different colors are available for different tastes
.
The text on the front of the bar package should include the name b
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