Scenario #1: Life on the Streets You're walking down an urban street and

Scenario #1: Life on the Streets You're walking down an urban street and, on impulse, you head into a trendy-looking clothing store. Right away, you pick out the obvious signs of marketing: shop signs, posters, window displays, sale notices, product displays, and brand names. Then come the less obvious, "environmental" things: the interior design, colors, aromas, the background music, announcer messages, the pricing structure, the way store clerks approach you-or leave you alone. All these details are part of a coordinated marketing strategy aimed at creating an ideal environment to separate you from your money. You may or may not be aware of how this is happening, but rest assured it is at work.