A) Urban Interventions: Create interactive installations in public spaces such a

A) Urban Interventions: Create interactive installations in public spaces such as squares or subway stations. These facilities could include electric car driving simulators., where participants can have a direct and fun experience of the vehicle. besides, Technological elements could be integrated, as augmented reality, that allow young people to visualize how the car adapts to their urban and technological lifestyle. This tactic will not only attract the attention of passersby, but will also encourage interaction and brand recall..