Create a buyer persona for an individual named Javier Martinez with the followin

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Create a buyer persona for an individual named Javier Martinez with the following information:
Name: Javier Martinez Age: 30 years Marital Status: Divorced
,
no children Occupation: Foreman at La Unión Farm Income: Media Location: He lives in a rural area close to the farm
.,
with access to land and grazing areas
.
Needs and Objectives:
Looking for an affordable horse for transport within the farm and for agricultural tasks
.
Need a durable horse
,
low maintenance and easy to handle
.
challenges:
Tight budget
,
Look for an economical option that offers good value for money
.
Limited experience with horses
,
You need clear advice on the purchase and care of the animal
.
Preferences:
Affordable price
,
willing to consider used horses or less expensive breeds
.
Simple purchasing process
,
preferably with financing or installment payment options
.
Motivations:
Efficiency at work: looking for a reliable horse to do your job more efficiently
.
Cost-benefit: Maximize your investment in a functional and economical horse
.
Information Channels:
Local recommendations from colleagues
,
friends and family
.
Searching for information online and on social networks about horse prices and characteristics
.
Key messages:
“Find the right horse for your job without breaking your budget
.
” “Economic options
,
Durable and easy to handle to make your daily life on the farm easier
.
” “Expert advice and flexible options to secure your purchase
.
” Incorporate these details into an attractive visual format that clearly represents Javier Martínez
,
including an illustration of a 30-year-old man in a rural setting
,
with elements that reflect their occupation and needs
.
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