To create a visual map of the customer journey based on the information provided

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to create a visual map of the customer journey based on the information provided to Lucas Ferreira
,
Mariana Santos and João Oliveira
,
You can follow a template that illustrates each stage of the consumer journey and how it unfolds for each persona
.
Here is an example of how you can structure and visualize the map:
Visual Map of the Consumer Journey 1
.
Lucas Ferreira Discovery:
fountain: Instagram Ad Content: Highlight the gamification of training Consideration:
questions: The app is really fun
?
The challenges are suitable for my level
?
Action: Review Search and Demo Video Viewing Decision:
Action: Decide to try the app after positive reviews and video Experience:
feelings: Gosta dos desafios e da sensação de progressão
Action: Keep training with the Post-Purchase app:
Action: Share on social media and recommend to friends 2
.
Mariana Santos Discovery:
fountain: Research in Facebook groups of physical education teachers Contents: Seeking new teaching tools Consideration:
questions: The app can be integrated into classes
?
Students will get involved
?
Action: Try the app for free Decision:
Action: Purchase the premium version after seeing the students'
;
excitement Experience:
feelings: Alunos mais engajados e motivados
Action: Improves the dynamics of post-purchase classes:
Action: Publishes blog article and shares at conferences 3
.
João Oliveira Discovery:
fountain: Recommendation from a colleague on LinkedIn Content: Wellness Apps Consideration:
questions: The app fits my schedule
?
Offers quick workouts
?
Action: Decide to test the Decision app:
Action: Test the application attracted by the combination of challenges and efficiency Experience:
feelings: Surpreendido com a facilidade de encaixar os treinos
Action: Include the app in your daily routine Post-purchase:
Action: Recommend the app in professional groups Map View To create an effective visualization
,
you can use a graphic design tool or
Info
Checkpoint & LoRA

Checkpoint
SeaArt Infinity
#Dessin animé
#Conception de Produit
#SeaArt Infinity
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