Advertising communication is the process by which organizations or companies tra

Advertising communication is the process by which organizations or companies transmit persuasive messages to a specific audience in order to influence their attitudes., purchasing behaviors or decisions. This form of communication uses various tools and techniques to capture the attention of the target audience and persuade them effectively.. That is why I chose the Shannon-Weaver model, which looked for which channels are most effective in achieving communication, since in advertising this is a linear and unidirectional process..