Au "Life for Consumption", Bauman argues that society has evolved from a product

au "Life for Consumption", Bauman argues that society has evolved from a productive base to an organization centered on consumption, transforming people into disposable commodities that need to constantly reinvent themselves. He highlights that character, values and personality are shaped by market logic, leading to the creation of personal images to be consumed. In the Age of Liquidity, social bonds are superficial, and consumption becomes a means of positioning oneself in society and distinguishing oneself from others, reflecting the idea that "we are what we consume".
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au "Life for Consumption"
,
Bauman argues that society has evolved from a productive base to an organization centered on consumption
,
transforming people into disposable commodities that need to constantly reinvent themselves
.
He highlights that character
,
values and personality are shaped by market logic
,
leading to the creation of personal images to be consumed
.
In the Age of Liquidity
,
social bonds are superficial
,
and consumption becomes a means of positioning oneself in society and distinguishing oneself from others
,
reflecting the idea that "we are what we consume"
.
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