1.2 CREATIVITY AND INNOVATION, CONCEPT AND DIFFERENCE Innovation

1.2 CREATIVITY AND INNOVATION, CONCEPT AND DIFFERENCE Innovation: Innovation is often defined as an idea or group of ideas, transformed into some product or process, sold or used. Another more rigorous definition says that innovation is the process that goes from knowledge to a product on the market.. According to some, The difference between creativity and innovation is that the former is abstract., merely conceptual, remains in the realm of ideas, and the second is concrete and practical.