Create a visual buyer persona for Alejandro Fernandez with the following informa

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Create a visual buyer persona for Alejandro Fernandez with the following information:
Name: Alejandro Fernandez Age: 35 years Location: Cocora
,
Colombia Occupation: Equine Veterinary Specialist and Horse Buyer for Horseback Riding: Medium-high (approximately $50
,
000 - $70
,
000 annually)
marital status: Married Education:
Bachelor of Veterinary Medicine: CES University of Medellin Specialization in Equine Veterinary Medicine: CES University of Medellin Context and Experience:
childhood: Born in Quimbaya
,
where he spent much of his childhood on his grandfather'
;
s farm
,
learning to care for horses
.
His father worked as a manager in a mini-market and his mother as a waitress in a restaurant
..
Education and First Jobs: She won a national scholarship to study veterinary medicine while working part-time in a restaurant
.
After graduating
,
He worked for 4 years as a veterinarian in the city
,
where he met his wife
.
Current Career: He has worked for the last 5 years at Cocora
,
Buying and caring for horses for horseback riding
.
Motivations:
Cost and Quality: Look for affordable riding horses that don'
;
t compromise on quality
,
to maintain high standards at a manageable cost
.
Efficiency: You need to acquire lots of horses efficiently to ensure the smooth running of the rides and customer satisfaction
..
Animal Welfare: You are interested in acquiring horses that are well cared for and can quickly adapt to their new environment
..
challenges:
Limited Budget: Although their income is medium-high
,
You must manage the budget effectively to meet the needs of the farm
.
time: You have a busy schedule with your daily responsibilities and don'
;
t always have the time to thoroughly research each purchase option
..
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