1. **Heritage and tradition**: Shields evoke a sense of history and roots, conectando al equipo con su legado y la comunidad a lo largo del tiempo. 2. **Identidad visual fuerte**: The iconic elements of the shield, como colores, shapes and symbols, create a distinctive visual identity that allows fans to easily identify the team. 3. **Orgullo y pertenencia**: Fans identify with their team's shield and see it as a symbol of pride and belonging to the sports community.. 4. **Representation of values**: The crest design can incorporate elements that represent the team's values and culture., como lemas, local symbols or historical references. 5. **Marca reconocible**: A well-designed shield can become a valuable brand asset, recognized not only by football fans, but also by the general public, lo que aumenta la visibilidad y el alcance del equipo.

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